Case Study: Aniya Network Solution – Fixing Technical Issues to Improve Website Performance
Client: Aniya Network Solution
Industry: Software Company
Goal: Improve website performance and fix technical issues affecting user experience and SEO.
The Problem
Aniya Network Solution’s website was experiencing several technical issues that were impacting both user experience and search engine rankings:
- Mixed Content: Some pages were loading over HTTP instead of HTTPS, causing security warnings.
- Internal Client Errors (4XX): Broken links and pages returning “404 Not Found” errors, leading to poor navigation.
- Internal Redirect Loops: Some pages were stuck in endless redirect cycles, preventing access to important content.
- Missing HSTS Header: The site lacked HTTP Strict Transport Security (HSTS), compromising security.
- Missing Content-Security-Policy Header: There was no content security policy in place, leaving the site vulnerable to malicious content injections.
- Non-ASCII Characters: Some pages contained non-ASCII characters, leading to encoding issues and broken content display.
- Repetitive Paths: Multiple URLs were pointing to the same content, causing duplicate content issues.
- Soft 404 Pages: Pages that returned a “200 OK” status code but displayed error messages instead of actual content, confusing users and search engines.
- Missing Alt Attributes: Many images lacked alt text, which is crucial for SEO and accessibility.
The Solution
To fix these issues, we took the following actions:
Mixed Content Fix:
- Ensured all pages were loaded securely over HTTPS by updating links and fixing any hardcoded HTTP resources.
Fixing 4XX Errors:
- Identified and fixed broken links, redirecting them to the correct pages to improve navigation.
Resolving Redirect Loops:
- Investigated and removed faulty redirects, ensuring all pages could be accessed without error.
Adding HSTS Header:
- Implemented the HTTP Strict Transport Security (HSTS) header to enforce secure connections for all users.
Adding Content-Security-Policy Header:
- Added a Content-Security-Policy (CSP) header to prevent malicious content injections and enhance site security.
Fixing Non-ASCII Characters:
- Corrected encoding issues and replaced non-ASCII characters to ensure proper text display across all devices.
Resolving Repetitive Path Issues:
- Cleaned up duplicate URLs and used proper canonical tags to prevent duplicate content problems.
Addressing Soft 404 Pages:
- Fixed soft 404 pages by properly returning “404 Not Found” status codes for pages that didn’t exist.
Adding Alt Attributes:
- Added descriptive alt attributes to all images, improving accessibility and SEO.
The Results
After fixing these technical issues, Aniya Network Solution saw noticeable improvements in website performance:
- Better User Experience: With fewer errors and faster page loads, users could navigate the site more smoothly.
- Improved SEO: Fixing the technical issues helped the site rank better in search engines by eliminating factors that could harm rankings (like duplicate content, soft 404s, and missing alt text).
- Increased Security: With HSTS and a Content-Security-Policy header in place, the site became more secure for users, reducing vulnerability to attacks.
- Higher Conversion Rate: A smoother, error-free experience led to a better user experience and higher conversion rates.
Conclusion
By addressing a range of critical technical issues, Aniya Network Solution improved both the security and performance of its website. Fixing problems like mixed content, broken links, internal redirects, and missing security headers made the site faster, more secure, and more accessible to users and search engines alike. These improvements led to better SEO results and a stronger online presence.