Case Study: Anayase – Achieving 134.8% Increase in Clicks through SEO Optimization
Client: Anayase
Industry: E-Commerce
Objective: Increase organic traffic and improve search rankings.
Challenges
Anayase faced multiple digital marketing hurdles that were limiting its online visibility:
- Technical SEO Issues: Slow site speed, poor mobile responsiveness, and crawlability issues.
- Keyword Gap: The website wasn’t targeting a broad range of high-traffic, relevant keywords.
- Content Quality: Existing content lacked depth, was not fully optimized for search engines, and did not address user needs effectively.
Solution
To address these issues, we implemented a comprehensive SEO strategy:
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Technical SEO Overhaul:
- Conducted a thorough site audit and resolved issues related to page speed, mobile optimization, and crawlability.
- Improved structured data and schema markup for better search engine understanding.
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Keyword Optimization:
- Conducted extensive keyword research and targeted additional high-traffic, relevant keywords.
- Enhanced on-page optimization by integrating these keywords into existing and new content.
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AI + Human Content Strategy:
- Used AI tools to generate content ideas, improve keyword targeting, and optimize for semantic search.
- Combined AI insights with human expertise to craft engaging, high-quality content that met both SEO needs and user expectations.
Results
After six months of implementing these strategies, Anayase saw significant improvements:
- 134.8% increase in clicks
- 58.56% increase in impressions
- 48.27% increase in CTR (Click-Through Rate)
- 9.8 to 6.6 improvement in average position
Conclusion
By resolving technical issues, optimizing for relevant keywords, and improving content through a blend of AI and human input, Anayase achieved substantial gains in organic traffic and search rankings in just six months. This case demonstrates the effectiveness of a well-rounded SEO strategy in driving meaningful results for digital growth.